Time waits for no man – and it doesn’t wait for your inbound marketing strategy to start generating a steady flow of leads either. As such, you want a rough estimate of how long it takes from introducing an inbound marketing strategy to when web traffic is up, conversion rates are high, and you start enjoying healthy ROI. The thing is, there are so many variables involved in creating a stellar inbound strategy that there isn’t a simple answer to how long it takes to see results (we wish there was!). Let’s take a look at what influences the rate at which you start enjoying business growth after implementing inbound marketing.
Alignment is key when formulating a strategy that will generate results as quickly as possible
For your inbound marketing to give either long or short-term results, you need to have a strategy in place to begin with. And by that, we mean one that is aligned and relevant to your product offering and who you target it at. For example, if your primary persona is a senior executive in their fifties who likes to read the Financial Times and enjoy fine wine outside work hours, producing infographics as top of funnel content and constructing a Twitter-based lead nurturing program are unlikely to yield results anytime soon. That’s why knowing your target audience well is so important if you want to reap the rewards of an inbound marketing strategy quickly. You could have a solid strategy, but if you’re targeting the wrong people it’s a bit like fishing for freshwater trout at the coast.
Consistency and a solid keyword strategy are essential for speeding up timeframes
Just as your overall inbound marketing strategy needs to be relevant to your buyer personas, so does the content you create. Not only must it speak to their interests and pain points, but it must be tailored for each stage of the buyer’s journey. If you’ve also got a strong keyword strategy going, your target audience will be able to find your website in search results, which will drive up web traffic more quickly than if you’ve neglected this step. The higher the quality of your content and the more regularly you produce it will also have a positive impact on web traffic, engagement rates and conversions – especially if your content contains decent calls to action.
Your unique set of goals will determine just how quickly you reach them
Another key factor in determining timeframes for success is defining success. Every business will have their own set of goals and metrics with which to measure these goals. If yours are to double your following on Facebook (to increase brand reach) or drive up the number of leads generated in a certain territory, the time it takes to achieve your goals might be half or double that of another business with a completely different set of targets. And if you’ve got a large budget to play with, you’ll be able to invest in a whole load of other tactics like social media promotion or paid advertising that’ll speed up the efficacy of your inbound strategy. More money and time invested usually equates to success earlier.
Inbound marketing can yield short-term results, but for its true power to be unleashed, you need to take a long-term approach and appreciate that it requires consistency and dedication – not to mention lots of tweaking of your strategy. And like getting your summer body back into shape, the more time and dedication you put in, the greater and quicker the results. Download our guide for how to hone an inbound strategy of your own: