Lead generation

What lead generation means in an inbound marketing context

Lead generation – the lifeblood of a business’ health and success. Without it, how do you generate the customers that’ll create revenue and profits? In the past, marketing techniques relied on interruptive and aggressive campaigns to force people into buying their products. And it sort of worked, simply because the customer of yesterday didn’t have… Read More


Inbound marketing tools: Why hubspot should be your weapon of choice

Businesses are cottoning on to the multiple benefits of using marketing automation: from driving revenue and increasing sales efficiency, to reducing marketing overheads and generating more and better quality leads. But for marketing automation to exact these benefits, you need the right inbound marketing tools. Choosing the right marketing automation software can be daunting –… Read More