INBOUND MARKETING

MARKETING CUSTOM-MADE FOR THE 21st CENTURY

In a world where the internet provides answers for most questions, it is vital that you’re asking and answering the right ones. The revolutionary inbound marketing methodology targets the ideal clients by answering their questions, before they’ve finished asking.

INBOUND MARKETING BRINGS YOU THE CLIENTS YOU WANT

Studies show that consumers perform detailed online research prior to making a purchase. In fact, more than 80% of the decision has been made before a prospective client makes contact with a sales person or business. The Inbound methodology takes advantage of this shift in consumer behaviour. Implementing an effective Inbound Marketing campaign will help your brand:

Become recognised as the leading authority in your industry
Generate consistent Marketing and Sales Qualified Leads
Generate impressive returns on your investment.

THE CLIENT-CENTRIC APPROACH OF 100 DEGREES AND INBOUND MARKETING

This client-centric approach has shown incredible returns are possible, with drastic increases in lead generation. What makes these large numbers even more exciting is that they are more likely to choose you. This is because you have provided them with detailed answers to their questions and shown how your business can help.

HOW INBOUND MARKETING WORKS

The four key Elements of a powerful, effective inbound campaign are:

RESEARCH

Inbound marketing strategies start with research. Understanding who your ideal clients are, what they need and where they are searching is the first step to an effective inbound campaign.

SEARCH ENGINE OPTIMISATION

search engines are smarter than ever before, but there has never been more content to search through. Ensuring that your website and content are optimised for search engines, is the second step to an effective inbound campaign.

CONTENT

creating helpful, insightful and easy to digest content, from blogs and eBooks to videos and photos, is the third step to helping your ideal clients find you.

DISTRIBUTION

The greatest content is useless if it is not distributed across the correct channels. From the first stage of research, inbound marketing identifies the ideal channels to distribute your remarkable content to ensure that it is reaching the right people.

Inbound marketing is centred on understanding your clients and the ideal market for your business. With this understanding in mind, detailed content is created with the aim of helping your ideal clients better understand their problems, how to resolve them with your help and finally make the decision.


INBOUND MARKETING IS AN EXTREME SHIFT IN MARKETING PRINCIPLES

Partnering with an inbound marketing specialist gives your business the ultimate competitive edge.


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