Entice The Correct Customers Through Content Marketing
By using the words and terms they are searching for.
For years it has been understood that content is king. Some of the formats may have evolved, but the basic concept hasn’t changed. Online Copywriting involves many of the traditional techniques, and a few new ones, adjusted and perfected for the ever-changing world of the internet and search engine marketing.
Today content exists everywhere, above the fold and below, with all sorts of CTAs, slogans, catchphrases and the like. Understanding how everything works together, and speaking the same language as your target market allows you to start a conversation.
Copy appears everywhere, especially on the internet. But ask yourself; what makes it worth anyone’s time? Sublime online copywriting means providing helpful and relevant information. As a digital agency, we specialize in SEO copywriting, Online Copywriting, and copywriting in general. Here are just some examples of what copywriting is and where you might find it;
- social media
- company profiles
- and more…
The right words, in the right place at the right time
Every client goes through a process that is known as the ‘buyer’s journey’. This is the process a lead goes through up to, and including the final purchase. There are 3 stages of the buyer’s journey; Awareness, consideration and decision.
Having the right words, in the right place, and at the right time in this journey is probably the most important aspect of any marketing, online or off. 100 Degrees has years of experience with online copywriting and SEO (search engine marketing/optimization), positioning us perfectly to speak to your audience, no matter the industry, product, time or place.